Reputation Management Online: Reputation is defined as a person’s overall quality of being held in high esteem by others. It typically includes all the characteristics that have been linked to a person – how competent someone is, whether or not they are reliable, and how trustworthy they might be. Reputation management online means keeping your name and image free from anything negative or false. The Internet allows you to control what people think about you with minimal effort if you handle it right. Here are 8 steps you can take to improve your digital footprint:
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1) Utilize Social Media Sites Effectively
Social media sites like Twitter and Facebook provide ways for individuals and companies alike to reach out to their audiences, establish themselves as experts in their field, and promote their services or products. On social media, the name of the game is ‘engagement.’ You have to be good at interacting with your followers. However, your posts must not consist entirely of ads as this will annoy people, and they’ll probably stop following you as a result.
2) Keep Your Site Updated
If you want people to think well of you, update your website now and then, for goodness’ sake. It shows that you’re still active in the industry even if it’s been months since your last post – which is especially important if you run a business for a living. Also, make sure that every article on your site is up-to-date by replacing old links whenever necessary – but don’t replace them with affiliate links as they might look spammy.
3) Participate In LinkedIn Discussions
If you’re a business owner, your company’s LinkedIn page is a very important tool for reputation management online and expanding your customer base. You can start or join discussions about industry-related topics to establish yourself as an authority in the field. Think of this as a free PR opportunity – it can help bring more people to your site so take advantage of it! Just make sure that whatever you post is useful and relevant – don’t be salesy.
4) Use A High-Quality Photo Of Yourself As Your Profile Picture On Social Media Sites
If there’s one thing you shouldn’t forget, it’s updating all of your profile pictures with high-quality photos of you. The same photo should be used across all platforms. There’s nothing worse than your Instagram profile picture looking fuzzy and pixelated while the one on Pinterest looks fine! The best size for a photo is 100 x 100 pixels, but don’t worry if it’s larger than that – just make sure it doesn’t exceed 10 MB in size, or else people won’t be able to download them. Also, remember to remove any filters you might have applied to the photo, so it doesn’t look like it was picked out of an Instagram pack.
5) Monitor Your Online Reputation With Google Alerts
Google Alerts are simple ways to find information about yourself online. You can subscribe to topics relevant to your business, industry, job title, etc., and set it up to be alerted every time your name or company name is mentioned online – only the important stuff will end up in your inbox. You should also do this for other people related to you, whether as a professional contact or family member.
6) Get Rid Of Any Unnecessary Or Outdated Content On Your Site
Have you been neglecting your website lately? If so, now’s the perfect time to remove everything that isn’t helping you promote yourself better online – old blog posts, unused pages, and images, broken links, even comments from readers about things that have nothing to do with your business anymore. Keep a clean slate going forward.
7) Be Active On Forums And Quora
Interacting on forums and Q&A sites like Quora is another great way to establish your presence online. The more you interact with people there, the more they’ll find out about what you do – or even better, link to your site on their own since it’s connected to yours already. Participating in discussions will also improve your visibility so that other people who have similar interests will learn about you too.
8) Encourage Positive Comments About You And Your Site
To encourage constructive comments from people reading your articles, include a short line at the end of each piece asking them an open-ended question – something along the lines of “What do you think? Feel free to share your thoughts in the comments section below!” The more questions you ask, the more people will be inclined to answer – which means more discussion for everyone.
You’ve now learned about reputation management online. We hope you found this helpful and informative, but if your question remains unanswered, don’t hesitate to visit https://www.firstpagedigital.sg/reputation-management/ for more information!
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