Today, it is crucial for companies to have an online presence in the age of digitization. However, a solid offline presence is also essential to building and maintaining a successful brand. One way to ensure that your company has a strong offline presence is to invest in promotional products, like printed calendars, mugs, tshirts, etc.
According to a study conducted by the Advertising Specialty Institute, promotional products are one of the most effective forms of advertising, with 82% of people surveyed saying that they had a positive impression of the company after getting a promotional product.
There are many advantages to investing in business calendar printing services as brand promotion. Not only are calendars a highly effective way to promote your brand, but they are also relatively inexpensive and easy to distribute.
Importance of Branding
Building a strong brand is essential to the success of any business. A brand is more than just a logo or name – it is your company’s identity. It is how customers perceive your business and the feelings they associate with it. Creating a strong, positive brand can help you attract new customers and keep existing ones loyal.
Here are the top pillars of effective branding:
- Recognition: Your brand should be easily recognizable so that potential customers can quickly identify it and know what your company stands for.
- Consistency: Your branding needs to be consistent across all channels, from your website and social media to how you reply to the phone and the design of your printed materials.
- Professionalism: A strong brand conveys professionalism and expertise as well as trustworthiness.
- Uniqueness: When you differentiate your brand from your competitors, you make it more memorable and recognizable. By communicating what makes your company unique, you can attract attention and build customer loyalty.
- Flexibility: As your business grows and changes, your brand should be able to adapt along with it.
The Benefits of Promotional Calendars
Have you ever considered investing in printed corporate calendars as a form of brand promotion? If not, you should. Look at some of the benefits that printed promotional calendars can offer:
- Highly Visible:
Calendars are one of the most popular promotional products for a reason. They are highly visible and can be placed in various locations, from office desks and walls to kitchen counters and bedside tables.
- Inexpensive:
Custom calendar printing is a relatively inexpensive way to promote your brand. When you compare their cost of printing to other forms of advertising, like television or radio commercials, it is clear that they offer a great return on investment.
It can be a cost-effective way to reach many potential customers. For instance, if you distribute 500 calendars, and each is seen by an average of 10 people, that’s 5,000 people who will be exposed to your brand.
- Easy to Distribute:
Suppose you are into the women’s wholesale clothing business and sell your products to retailers. In that case, promotional calendars can be a great way to get your brand in front of potential customers. You can add them to your shipments or leave them in high-traffic areas of stores.
Many online printing companies offer business calendar printing services. When you are ready to invest in printed corporate calendars, choose a reputable printing company that offers high-quality products and competitive prices.
Do’s and Don’ts of Designing a Promotional Calendar:
Now that you learn the benefits of investing in promotional calendars, it’s time to learn about the dos and don’ts of designing them that will effectively promote your brand.
- Do Use High-quality Images:
The pictures you use in your calendar should be high-resolution and professional-looking. This will make sure that they look sharp and polished and that your brand is conveyed positively.
- Don’t Forget the Details:
When designing your calendar, pay attention to the small details. For instance, ensure all the dates are correct and that the contact information for your company is included.
- Do Use Your Brand Colors:
Make sure to incorporate your company’s colors into the design of your calendar. This will help make them more recognizable and reinforce your brand identity.
- Do Use a Professional Printing Company:
Use a reputable printing company that offers high-quality products and competitive prices to get the best possible results. They will be able to help you create a calendar that is sure to grab attention and effectively promote your brand.
- Don’t Forget to Proofread:
Before you place an order, proofread your calendar design. This will ensure no typos or other errors that could reflect poorly on your company.
- Don’t Try to Do It Yourself:
While you may be tempted to design and print your calendar on your own, it’s best to leave it to the professionals. They will have the knowledge and expertise necessary to produce a high-quality piece with effective results.
As you can read, there are many benefits to investing in printed corporate calendars. When designing a calendar to get the most out of it, keep these tips in mind.