Even though email marketing has been around since the early 1990s, it’s still one of the most effective ways to keep in touch with your audience and convert leads into customers. When done right, video emails can be even more effective than standard text or HTML emails. In this post, you’ll learn more about these videos, including how to make them more fun to watch!
If you want to stand out from the competition, you need to reach out to your audience using relevant content they will love. The best way to do this is by creating video emails that are personalized to each recipient. Not only does this increase engagement with your customers, but it also boosts their trust in your brand and encourages them to buy from you.
This article will tell you everything you need to know about creating video emails that will keep your audience engaged until the very end.
What is Email Marketing?
There are plenty of traditional marketing tactics you can use to get your business off the ground, but what about videos?
Email marketing has proven that it’s still one of, if not THE most effective methods for reaching out and building your audience. But how can you make it even more engaging for your audience? Try using videos!
Read on below for everything you need to know about using video in email marketing campaigns.
What Is a Video Email?
One of your best tools for retaining customer engagement is online videos.
With over 10 billion emails sent every day, you’re up against some stiff competition. Fortunately, videos give you an edge by helping your customers connect with your brand more deeply than static text-based content can.
Videos allow them to listen to your message, see who’s behind it and understand why they should care; all without having to click away from their inbox.
One of the most effective ways to achieve this is with the help of an online video editor. Once you’ve created your videos, you can send them via email to make every message count and drive engagement higher than ever before.
What Is An Online Video Editor?
Now you can easily find a free or paid video editing tool online. With an online video editor, you can create professional-looking videos and edit them on your own. Moreover, they are cloud-based, so you can work on your videos anywhere, as long as you have an Internet connection. These editors also offer features to edit and polish your videos effortlessly. So, you can make stunning videos without hiring costly professionals.
Ideas for Your Video Email Marketing Message
Video emails are a great way for you to connect with your audience one-on-one. With video email marketing, you can build trust, establish your expertise and demonstrate your passion for your company.
The key is to keep things personal by interacting directly with customers using their first names throughout your video. Talk directly into the camera so they know it’s directed at them specifically.
Share any knowledge or personal stories that matter most to you about what it takes to be successful in business today. Demonstrate social proof by showing how people can become a customer, a client, or a partner of your company. You can also ask questions as if you were talking to a friend.
Focus on educating customers and telling them things they may not know already. That’s a great way to show off your expertise and build credibility quickly with a wide audience.
Include a call-to-action within your video email marketing. Tell viewers how they can purchase what you’re offering, inquire about services or sign up for an event.
If you can show people with visuals just how easy it is to do business with you and experience all of your company has to offer, then you’ll keep them engaged and coming back for more!.
Video email marketing is great for businesses that want to connect on a more personal level with current and potential customers.
Upload and Edit Videos To Send As Email
It’s time for video emails to become a permanent fixture in your marketing arsenal. Here’s how it works:
Upload your videos or select from other sources, such as YouTube or Vimeo; or use any combination of these options to create visually compelling email content that engages viewers quickly and effectively.
You can use a third-party service like Promo.com’s online video editor, Vimeo Pro, or Brightcove to upload and organize your video library on a web-based platform before downloading it into MailChimp for editing. Or you can also do everything directly in MailChimp.
There are no words that can fully explain what video email marketing is; just take a look at some examples of brands that use video for email marketing.
Once you are at it, you’ll see how useful and popular they are becoming. If you’re ready to implement your own strategy, be sure to choose a great online video editor. It will help you quickly and efficiently start creating great content.