Traffico Anomalo Google [Oct 2020] Go Ahead to Read! >>The Anomaly Detection in Google Analytics explained. Read our complete post!

As you may know, Recently, In the United State, Google Analytics has rolled out a new feature called Anomaly detection.

Thus, we created this short blog post for you that will explain everything about Anomaly Detection in Google Analytics.

It will cover Traffico Anomalo Google and everything that you may need to know about Anomaly Detection. 

 So, let’s get started, firstly with knowing what Anomaly is…

About Traffico Anomalo Google

As you may know, an anomaly is something that does not conform to the expected.

These Anomalies are mentioned in data analysis when a dataset’s observations do not conform to an expected pattern.

For example, in business, an unexpected drop in sales. An unexpected burnout disease. An unexpected misuse of the credit card. All such and something else may not conform to what to expect.

Now, for your information, there are many ways to categorize anomalies. 

But here’s just three of them:  

Point anomalies: if it is too far from the rest, a single instance of data is anomalous.

Contextual anomalies: This Anomaly is context-specific. This type of Anomaly is common in the time-series data. 

Collective anomalies: This is a set of data instances, which helps in detecting anomalies. 

Anomaly detection in Google Analytics

So, what is this anomaly detection in google analytics? 

Well, not a very long time ago, in the United State Google introduced the Analytics Intelligence alerts. And These alerts let you know the details that their machine learning algorithms detect.

With these alerts, google has also launched a new feature that automatically notifies you if it detects any strange observations in your Google Analytics data.

Here is what google describe these feature: 

first of all, google’s Intelligence chooses years of historical data. Then it uses these data to train its forecasting model. It trains its model for about 90 days.

After that period, google’s Intelligence applies a Bayesian state space-time series model to these years of historical data. 

and then it will forecast the value of the most recent data point in a time series.

Finally, google Intelligence flags out these data points as an anomaly by using a statistical significance test.

Application of Traffico Anomalo Google detection: 

Now, as you know, Anomaly detection can be applied to all kinds of data analysis. however, here are some of the application that anomaly detection uses: 

• It is used in monitoring the server room.
• It is used in monitoring business metrics.
• It is used in detecting usage of the credit card.
  

Challenges and setbacks with anomaly detection

One of the biggest challenges in anomaly detection is to discover what are anomalous observations. As anomaly detection is a machine learning technology, it tries to predict these anomalous observations. 

however, suppose you want to judge the efficiency of anomalous observations. In that case, you can use a confusion matrix— this matrix shows how well the available number of models performed.

Final Conclusion:  

In the end, we want you to keep an eye on the important alerts. as these alerts are valuable, it may benefit you in the business. 

On the other hand, the Traffico Anomalo Google detections can feature you better insights that would be no longer possible earlier.